The popsicle hotline

At The Magic Castle Hotel in LA, they have a poolside phone called the 'popsicle hotline'.

You pick up the phone and a staff member answers "popsicle hotline".

You tell them how many you want and a few minutes later they are hand delivered by hotel staff in white gloves on a silver tray.

Although there is staff time and cost (the price of popsicles + staff time) involved, it creates a highly memorable moment.

The type of moment that can define a trip - the kind of moment that other hotels fail to develop.

Plus the marketing that guests do for this hotel because of this type of experience help to offset the cost.

At one point they were the #1 ranked hotel in all of Los Angeles - even above the Ritz Carlton.

The takeaway: creating memorable visitor moments doesn't have to be expensive and can create a real point of difference in your business.