I help design, build and grow tourism businesses

Work With Brad
  • Watershed Sauna

    Watershed Sauna

  • Skyline Mountain Biking

  • Real NZ

  • Christchurch Adventure Park

  • Queenstown Marina

  • Doppelmayr New Zealand

  • Dunedin Craft Beer & Food Festival

  • Glen Dene Group

  • Real Native

Services

Launch Something New

We take ambitious ideas and turn them into commercially viable tourism assets.

That means:

  • Clear positioning

  • A validated business model

  • Revenue and yield logic

  • Operational clarity

  • An experience worth talking about

From concept to execution - built to work in the real world.

Elevate Existing Experiences

Good assets. Better results.

Most tourism businesses don’t need more visitors.

They need better design, stronger yield and sharper thinking.

We help you:

  • Redesign your product and guest journey

  • Increase revenue per guest

  • Align experience with commercial performance

The outcome: stronger margins, sharper positioning and experiences that justify premium pricing.

Shaping the Destination

Experiences that fit the place and elevate it.

Destinations win by leaning into what makes them distinctive.

We work with destinations to:

  • Develop aligned product

  • Design high-value, place-led experiences

  • Strengthen identity and differentiation

  • Build future-focused tourism ecosystems

More meaning. More margin. More longevity.

  • "Brad bought deep tourism industry experience & wide networks - he was the perfect man for the job"

    Peter Harris - Queenstown Economic Futures

  • "I worked with Brad during the implementation of mountain biking at Skyline. This was a significant step for the company & Brad was a key driver in bringing about change"

    Derek Morrison - Adventure Media Group

  • "Brad Rowe was a standout at Tourism Summit Aotearoa."

    Teearn Falconer - Tourism Industry Aotearoa

Brad is an award-winning tourism development expert with a track record of turning ambitious ideas into successful businesses. His journey in tourism has taken him all around the world to create innovative new experiences, build successful businesses and advise in public sector roles. With a bias for action, he now focuses a lot of his time as an independent consultant to support progressive tourism development.

Trailblazing Tourism: Tech, Touchpoints & Experience

What happens when bold ideas meet big mountains? In this episode, I sat down with Paddy Kluts to explore the evolution of tourism in Queenstown through the lens of experience, innovation and connection.