Turn Your Tourism Idea Into A Reality

Brad is an award-winning tourism development expert with a track record of turning ambitious ideas into successful businesses.

His journey in tourism has taken him all around the world to create innovative new experiences, build successful businesses and advise in public sector roles.

With a bias for action, he now focuses a lot of his time as an independent consult to support progressive tourism ideas and businesses.

  • Flowt Sauna

    Flowt Sauna

    Business Model Development

  • Skyline Mountain Biking

    Project Management

  • Real NZ

    Visitor Experience Design

  • Queenstown Marina

    Destination Development

  • Doppelmayr New Zealand

    Business Development

  • Queenstown Wellness Experience

    Experience Development

  • Dunedin Craft Beer & Food Festival

    Strategic Business Plan

  • Tourism Assessments

    Landscape Capacity Assessment

  • Regional Tourism Organisations

    Product Development

  • Destination Queenstown

    Future Trends Research

  • Tourism Bay of Plenty

    Product Development

  • Lightning Lab Tourism

    Lightning Lab Tourism

    Data and Insights

  • Doppelmayr Urban

    Business Development

  • Dunedin Craft Beer & Food Festival

    Strategic Business Plan

  • Lake Wanaka Tourism

    Destination Development Projects

  • Queenstown Lakes District Council

    Tourism technology and innovation development

  • Tourism Workshops

    Capability building

  • Glen Dene Group

    Strategic Business Planning

  • Tourism Industry Aotearoa

    Experience Design Speaker

  • Grow Tourism

    Course: The Art & Science of Experience Design

Derek Morrison - Adventure Media Group

“I have worked with Brad during the implementation of the mountain biking programme at Skyline Queenstown. This was a significant step for the company and Brad was a key driver in bringing about change in the company and ensuring that mountain biking delivered on its financial goals as well as its strategic plan. He is very easy to work with, has a great inquiring manner about him and is the consummate professional.”

Trailblazing Tourism: Tech, Touchpoints & Experience

What happens when bold ideas meet big mountains? In this episode, Paddy Kluts sits down with Brad Rowe to explore the evolution of tourism in Queenstown through the lens of experience, innovation and connection.

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If you’re looking to start a new project and need some added resource, let me know how I can help.