Ski area development potential

Ski areas in New Zealand have historically been under utilised, only operating a few months per year.

Although a lot has changed in the last decade with more resorts opening for summer, the UNWTO’s 'Understanding and Quantifying Mountain Tourism report' found there is still room for product development outside peak seasons.

Just over half (52%) of the countries responding to the survey offer a year-round mountain experience

Here are 10 summer experiences that aren't mountain biking:

1. Custom family 'play parks' - for themed adventure experiences: https://buff.ly/42Z5UWf

2. High ropes courses - modular systems for all ages. Can also be used for groups, team building and schools: https://buff.ly/42D5J2w

3. Carting - utilise existing lift infrastructure and access roads for off road carting experience: https://buff.ly/42DvMGO

4. Summer tubing - winter tubing courses can be transitioned to summer through the use of 'Neveplast' systems: https://buff.ly/42o0lR3

5. Mountain Coasters - a summer toboggan style run on rails: https://buff.ly/3NVv0AJ

6. Sightseeing and walking tours - create a guided "highlights of x mountain" with in house F&B products.

7. Star gazing - create a a bookable night time experience that leverages mountain elevations: https://buff.ly/2OA70TB

8. Climbing walls - mobile setups that can be placed indoors or outdoor: https://buff.ly/42Gu7Ad

9. Dry slopes - for winter sports training without snow: https://buff.ly/3NWYJcG

10. Partner with local businesses to set up unique experiences that add value to your wider mountain proposition (eg activities like paragliding or specialist concept stores that can't be found in town)

Find the full report here: https://buff.ly/3NRtRud

Image credit: https://buff.ly/3B9DWLt