Get Engaged

Brad Rowe is an experienced tourism strategist and workshop facilitator, having worked with Regional Tourism Organisations and national tourism events across New Zealand.

Drawing from his own entrepreneurial journey and unique examples from around the world, Brad shares practical, real-world insights that inspire action.

He practices what he teaches, weaving in elements of surprise, delight, and a relentless focus on exceeding expectations, helping tourism businesses design exceptional visitor experiences and achieve lasting success.

"I've done a lot of training and workshops in my 30+ years in the Corporate and IT world, but that workshop was possibly the most relevant, valuable and enjoyable I've ever participated in."
Thank you! A fun and interactive workshop. It was great to see different people take so many different things away!
"Awesome workshop and thanks to the organisers and funders. I really enjoyed this particular workshop - lot's to learn and very inspirational"
"As someone with a Masters in Marketing, compared to previous marketing workshops, this was surprisingly great and full of insights. It reenergised me to focus on the marketing side again this year."
"While on a limited time, we managed to get quite in depth on some topic rather than stay pretty basic like some other workshops do."
"I enjoyed the interactive aspect of the course, getting to hear others ideas and also the clarity and directness of the topics. I think everything was covered well in a short period of time."

Workshop Topics

Focus
- Fundamentals of visitor experience design
- From product to experience: explore what it means to develop a product into a memorable experience
Learning Outcomes
- How to design, build and improve existing visitor experiences on a budget
- Strategies for repeat visitation, improved referrals and managing demand
- Leveraging the power of moments, emotions and unreasonable thinking in your experience
Learn the fundamentals of how to design and grow a thriving tourism business.
The session focuses on using innovative design principles to create high-value experiences, optimise operations, and drive sustainable growth.
Whether you’re starting out or looking to scale, this workshop will provide actionable insights to help you strategically build a resilient tourism business that stands out in today’s competitive market.
Focus
- Know what markets you are delivering your visitor experience for
- Understand the source of these markets and how they book
- Use this information to systematically attract more of the right visitors (and less of the wrong ones)
Learning Outcomes
- Understand your sales channels and how to optimise them
- How to create an appealing offer for your target market/s
- Ideas for increasing business yield
A full day dedicated to Sales, Data and Growth By Design. Presented with Dave Hockly from Data Story.

Workshop Enquiry

Tourism Bay of Plenty

"Participants came away with a smorgasbord of actionable takeaways and were left feeling reinvigorated and inspired to elevate their marketing efforts and sales propositions ahead of the upcoming season in our beautiful region."

Get Engaged

"I've done a lot of training and workshops in my 30+ years in the Corporate and IT world, but that workshop was possibly the most relevant, valuable and enjoyable I've ever participated in."

Thank you! A fun and interactive workshop. It was great to see different people take so many different things away!

"Awesome workshop and thanks to the organisers and funders. I really enjoyed this particular workshop - lot's to learn and very inspirational"

"As someone with a Masters in Marketing, compared to previous marketing workshops, this was surprisingly great and full of insights. It reenergised me to focus on the marketing side again this year."

"While on a limited time, we managed to get quite in depth on some topic rather than stay pretty basic like some other workshops do."

"I enjoyed the interactive aspect of the course, getting to hear others ideas and also the clarity and directness of the topics. I think everything was covered well in a short period of time."

Workshop Topics

Experience Design

Growth by Design

Know and Grow Your Market

Full day colab workshop with Data Story

"Participants came away with a smorgasbord of actionable takeaways and were left feeling reinvigorated and inspired to elevate their marketing efforts and sales propositions ahead of the upcoming season in our beautiful region."

Brad Rowe