Get Engaged

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Brad Rowe is an experienced tourism strategist and workshop facilitator, having worked with some of New Zealand’s largest tourism operators and destinations.

Drawing from his own entrepreneurial journey and unique examples from around the world, Brad shares practical, real-world insights that inspire action.

He practices what he teaches, weaving in elements of surprise, delight and a relentless focus on exceeding expectations, helping attendees design exceptional visitor experiences and achieve lasting success.

  • A smiling man outdoors in front of trees and greenery.

    Tim Wells: Head of Guest Experience - Real NZ

    “Brad’s workshop was incredibly valuable for our tourism leadership team.

    It helped us sharpen our focus on how we can elevate every part of the guest experience and find new ways to create moments of surprise and delight.

    The session left the team feeling energised and full of ideas.”

  • A woman with a ponytail smiling, wearing a gray T-shirt with a logo, standing against a wooden wall.

    Teearn Falconer - Tourism Industry Aotearoa

    "Brad Rowe was a standout at Tourism Summit Aotearoa.

    He shared practical strategies to identify memorable moments, build emotional connections and use innovative thinking to enhance visitor satisfaction.”

  • A man with a shaved head and wearing a dark blazer poses for a photo in an office with a bookshelf and large windows in the background.

    Chris Peak - Business Events Industry Association New Zealand

    “Brad was a fantastic speaker at our annual conference, and I was really impressed with his care and attention during the planning process to ensure the content was tailored for our audience’s needs.

    His delivery was engaging and dynamic, blending valuable insights with interactive activities that kept participants fully involved throughout.”

  • A woman with blonde hair smiling outdoors, standing in front of greenery.

    Anne Newman: General Manager - Christchurch Adventure Park

    “Brad's workshop has this great way of getting you to think big and spot opportunities you might otherwise miss - all while grounding ideas in what makes sense commercially.”

  • A woman with long light brown hair and glasses, smiling softly, outdoors in front of green trees.

    Teresa Fogarty - Destination Manager, Enterprise Dunedin

    “Brad’s great to work with and has been a fantastic help to Enterprise Dunedin. Through a series of touchpoints he’s inspired our visitor industry to consider and improve the quality of experiences we deliver – both individually and as a destination.”

  • Smiling woman with curly hair wearing a green jacket over a black top, sitting at a wooden table in a bright room.

    Molly Hope: Destination Lead - Lake Wanaka Tourism

    "Drawing from his tourism industry background, he provided practical approaches to target market understanding and sales channel optimization, while bringing fresh perspectives on improving visitor experiences. His engaging, easy-to-follow sessions gave operators immediate tools for implementation. The content aligned with our destination management objectives, and his personalized follow-up support proved invaluable for businesses at all stages. Would happily work with Brad again."

  • A middle-aged man with short brown hair and blue eyes, wearing a light blue t-shirt and a dark blazer, standing outdoors with blurred trees and greenery in the background.

    Rob Burnell - Bella Vista Accommodation

    Brad delivered an outstanding two-hour workshop session at our recent national conference. It was thought-provoking, compelling, and superbly executed, offering a perfect balance of fun and engagement. Brad has a talent for steering a group toward meaningful outcomes, drip-feeding critical information along the way while making the experience feel organic and full of discovery. Brad’s session felt like a journey, with each stage revealing something new and leading our delegates into fresh spaces of thinking about their approach and execution within their business.

  • A woman with blonde hair smiling outdoors in front of a tree, wearing a blue top and a silver necklace.

    Susan Houge Mackenzie: Department of Tourism - Otago University

    Brad did a wonderful job of presenting research-informed theories in a very accessible way for our students.

    A key strength of Brad’s is his ability to communicate real world examples that can be easily understood and applied for industry.

    His presentation style is accessible, engaging and highly informed.

  • A smiling man with dark curly hair and facial hair wearing a light blue button-up shirt

    James Svetec: Co-author of Airbnb for Dummies

    “Thanks again for the awesome presentation — super well done! That was definitely the most actionable talk I’ve personally ever been to on this topic.”

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Trusted By

  • Logo of the Tourism Industry Aoteaora (TIA) featuring stylized initials 'TIA' with colorful horizontal lines and a green swirl, accompanied by the text 'TOURISM INDUSTRY AOTEAORA'.
  • Logo for BEA, featuring the words 'Business Events Industry Aotearoa' with a stylized leaf or feather design.
  • University of Otago logo with a gold circular emblem on a blue background, and the text 'University of Otago New Zealand' underneath.
  • Black circle with the words "Real NZ" written in white text inside.
  • Logo for Christchurch Adventure Park featuring stylized mountain peaks and text
  • Logo with the words 'Grow Tourism' in purple text on a beige background.
  • Logo of Queenstown, New Zealand, featuring stylized mountain peaks above the text.
  • Text that reads 'Dunedin' on a black background.
  • Abstract geometric design with curved and straight lines in dark teal on a white background.
  • Logo with an orange background, white curved line, and the text 'BAY OF PLENTY' centered within the line.
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  • Focus

    • Fundamentals of visitor experience design

    • From product to experience: explore what it means to develop a product into a memorable experience

    Learning Outcomes

    • How to design, build and improve existing visitor experiences on a budget

    • Strategies for repeat visitation, improved referrals and managing demand

    • Leveraging the power of moments, emotions and unreasonable thinking in your experience

  • Learn the fundamentals of how to design and grow a thriving tourism business.

    The session focuses on using innovative design principles to create high-value experiences, optimise operations, and drive sustainable growth.

    Whether you’re starting out or looking to scale, this workshop will provide actionable insights to help you strategically build a resilient tourism business that stands out in today’s competitive market.

  • Focus

    • Know what markets you are delivering your visitor experience for

    • Understand the source of these markets and how they book

    • Use this information to systematically attract more of the right visitors (and less of the wrong ones)

    Learning Outcomes

    • Understand your sales channels and how to optimise them

    • How to create an appealing offer for your target market/s

    • Ideas for increasing business yield

  • A full day dedicated to Sales, Data and Growth By Design. Presented with Dave Hockly from Data Story.

Workshop Topics

Workshop Enquiry
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Keynote Topics

  • The dynamics of the global tourism industry change continuously; visitor expectations are rising, sales channels evolve and travel tech is moving at a pace that’s impossible to keep up with.

    Meanwhile, the world is hungry for excitement and ‘can-only-do-it-here’ kind of travel experiences. This means that if we don’t take a lead with product innovation, we risk staying in survival mode.

  • How smart experiences drive tourism.

    In a world where destinations compete not just on scenery but on story, design and emotion, how do you create experiences visitors can’t stop talking about (or paying for)?

    This talk unpacks how the best operators are blending insight, creativity and commercial acumen to craft unforgettable moments that also grow the bottom line.

    In this keynote, your audience will learn why mediocrity is your real competitor, how to design for emotion and how every touchpoint can be a revenue generating memory.

  • Bigger isn’t always better and more visitors don’t always mean more value.

    This talk challenges traditional growth thinking and reveals why the smartest destinations and operators are focusing on good growth: growth that’s more profitable, more sustainable and more memorable for guests.

    Drawing on real-world examples and breakthrough ideas, Brad shares how to unlock higher value per visitor, reduce reliance on the wrong channels and design high impact growth strategies that work for your business, your destination and your customers.

    By the end of the talk, the audience will understand that you can (and should) grow smarter and bigger at the same time.

Keynote Enquiry

  • "I've done a lot of training and workshops in my 30+ years in the Corporate and IT world, but that workshop was possibly the most relevant, valuable and enjoyable I've ever participated in."

  • Thank you! A fun and interactive workshop. It was great to see different people take so many different things away!

  • "Awesome workshop and thanks to the organisers and funders. I really enjoyed this particular workshop - lot's to learn and very inspirational"

  • "As someone with a Masters in Marketing, compared to previous marketing workshops, this was surprisingly great and full of insights. It reenergised me to focus on the marketing side again this year."

  • "While on a limited time, we managed to get quite in depth on some topic rather than stay pretty basic like some other workshops do."

  • "I enjoyed the interactive aspect of the course, getting to hear others ideas and also the clarity and directness of the topics. I think everything was covered well in a short period of time."