Health, wellness and mountain biking
If mountain biking is going to be bigger than snow sports in Queenstown Lakes, well what comes after that?
Health and wellness is making a big impact...
According to the Global Wellness Institute, the wellness travel market is now estimated at $639 billion, with a pre-pandemic growth rate of 6.5% a year, more than twice the growth rate of tourism overall.
And we're seeing this with a combination of new and existing wellness developments.
Interestingly, it's not just wellness in a traditional sense but a growing number of experiential wellness providers.
It’s taking wellness up the experience continuum - hot/cold exposure on the Kawarau River at Wellspace, new immersive saunas in Wānaka or the all encompassing Aro Ha Wellness Retreat.
Plus it's a good fit.
It's complimentary - post-activity recovery to the outdoor adventures (skiing, biking, hiking) that visitors come to Queenstown for and the community engages in it too.