Experience design creates value

Tourism leaders know that a great visitor experience is tied to the success of their business.

But have you ever been taught how experience design really works?

Better-than-the-rest visitor experiences rarely happen by chance.

They are often carefully architected using key principles that can be applied to any experience.

Products

The Visitor Experience Map
$29.00
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How to use the Visitor Experience Map

1. Download your VXM

Once you've purchased your copy of The VXM it will be waiting for you in your inbox. From there, download your Map & Workbook to get started.

2. Use hard copy or digital

Open the PDF or print it out and grab a few pens. Use it on your own or gather your team. Follow the simple instructions and start designing a better experience.

3. Implement change

Expect results from the beginning. The sooner you discover the changes that will make a real difference, the sooner you can reap the benefits.

FAQ

  • The VXM was designed specifically for tourism operators.

  • We have built real tourism experiences that have had high value and huge scale. The VXM incorporates this knowledge and facilitates a journey that is applicable to any tourism business.

  • Too often, tourism businesses get put through complicated strategic plans, build detailed digital UX and operational processes that increase complexity.

    We’re not too fussed about that style and prefer to create the most simple structure that will take your experience and your business to the next level.

    This involves stripping things back just as much as adding value which is what the VXM will guide you through.

  • My name is Brad Rowe and I am an award-winning tourism and business development specialist.

    Prior to becoming an independent consultant, I led the development of the world-renowned mountain biking experience at Skyline Queenstown, was head of national business operations at Doppelmayr and held several public sector advisory roles.

    You don’t have to listen to me but building high-value experiences has been the foundation and catalyst for all great tourism businesses that I have worked with.

  • I spent 100+ hours working on this & providing the best resources, so you don't have to. You'll get instant access to the VXM.

    I've designed this to be actionable. It's not some book you read once & shelve. It's something that you can use immediately, apply to different areas of your business and revisit frequently.