Tourism by design
Every aspect of the tourism industry has a perennial success story.
Even when the economy is down or the competition increases, you will find one experience that is doing better than the rest.
That greatness comes from their ability to not only deliver experiences that visitors enjoy, but to extend those experiences to moments that take place well-before they have visited and well-after they have left.
Tourism design is strategic, you must understand your visitors’ likely moves.
But the visitor journey is incredibly messy and has a lot of uncontrollable moving parts.
While you will never have 100% clarity on the path your visitor takes, you can have some control over the general direction they’re going.
Great experience design therefore comes from great systems.
Seeing an experience as a collection of moments, and being able to elevate and bring these moments come together is incredibly valuable.
That’s what an experience map helps you do.
Use an experience map to create and design these moments, have a lifelong connection with your visitors and generate revenue along the way.
6 practical resources for developing your visitor experience and increasing your value (without relying on volume).
Book: Userpalooza…Because it's easier to design for a customer you understand https://buff.ly/3KKQX2u
Podcast: Obsessing over product - the key to going from good to great https://buff.ly/3L8o816
Resources: Tourism Queensland - transformational experience design: https://buff.ly/3KKQXj0
Customer Journey Mapping Tool: UXPressia https://buff.ly/2W9qtAt
Customer Experience Tool: Ryders and Elephants - The Customer Experience Deck https://buff.ly/3KKQWvs
Book: The Experience Economy https://buff.ly/3GU8KTM