The strongest impact a visitor can have

One of the strongest influences a visitor can have on a destination is where they choose to spend.

Here’s two fresh approaches to helping visitors make more informed spending decisions.

1. "Economic Nutrition" - Fogo Island Inn

Nutrition labeling on food allows consumers to make informed decisions about their food choices. Economic nutrition allows visitors to understand how their purchase impacts the local and global economy by detailing how the money they spend is distributed.

2. Easy-to-Understand Carbon Emissions - BrewDog

They provide information on the carbon emissions of their menu items. You can still enjoy whatever burger you want but knowing the impact it has on the environment might sway your decision.

All of this is giving the consumer the data they need to make more informed decisions than ever before.

And they need it.

We can't expect visitors to find this information and make decisions that enrich the people and places they visit on their own.