Visitor Experience at the TIA Summit

The visitor experience is our greatest challenge and biggest opportunity for tourism in 2024.

That Tourism Industry Aotearoa has focused on VX for their upcoming summit is a testament to that fact.

However, when I first started in tourism I never got taught how to design a real 'experience'.

We actually called them products (so transactional?).

I got taught how to follow a process, run budgets, manage safety and a bunch of other important things.

But I never got taught how to design and create experiences based on what we were trying to achieve or how we were trying to make people feel.

Sharing my most impactful learnings over the last 10 years in this space and how to apply them to a tourism business at hashtag#TourismSummitAotearoa24 will be a good time!