Product development > tourism marketing

Product development should always be prioritised before tourism marketing.

Without something to do, you got nothin to promote.

This is obvious but so quickly forgotten.

Once an experience is planned, built and in operation, smart minds quicktly focus on marketing.

But experiences shouldn’t be set and forget.

The visitor experience is never 'done' - you should always be making it better or evolving (eg adding new products/revenue channels).

Even for well established tourism businesses - visitors change and your product needs to evolve with this.

For destinations too - visitors change and your destination experience needs to evolve with this...

It should be prioritised and budgeted for in the same way your digital spend and your sales trips are.

(The good news is product development helps those teams by becoming your sales stories and your marketing content…)

To sum up: product development is the first principle of tourism.