Not tourism tourism.

Whatdya talking about?

It's tourism for people who don't want to be tourists.

Travelers, explorers, visitors... Whatever you want to call them.

It's the people who want to see a place but not in a queue, on a bus, or feel like they're part of anything overly commercial.

While there are still a lot of people who don't mind being tourists (or aren't aware of the stereotype) there's an increasing number who don't.

The modern traveller who wants authentic, different and unique experiences.

There's always going to be value in exposing visitors to this style of travel.

So there's an opportunity to offer the people who want that something different.

But how do you capture their attention?

Maybe it's something like 'WE HATE TOURISM TOURS'.

Seriously, that's the name of the business.

Taking you to experience Lisbon, Porto in a different way.

They aren't interested in showing off the city, but for people to understand it.

This includes tours like:

- Lisbon we 'hate' landmarks (Intro to Lisbon)

- We'll get lost in Libson (Day trip)

- Pirates of the cruise ships (Cruise ship excursions)

In a world where a lot of great tours end up playing it safe, standing still and getting lost in the masses (and on pricing).

This style stands out.

And it's not just for the sake of being different but being better.

Not being worried about change or getting caught up in what the masses are doing.

They've been doing it for over 14 years, still hating tourism tours.

I'd take that tour.