I need to find a better way of saying what I do (my wife still can't explain it to her friends).

I need to find a better way of saying what I do (my wife still can't explain it to her friends).

But May was a fun month and demonstrates some of the variety in trying to keep tourism progressive:

- Delivering tourism product and experience development workshops with Dave for Horowhenua District Council. The regions of NZ are still so untapped and I think we're going to see a lot of growth come from the authentic experiences that are brewing. Thanks Ashleigh & Lisa for having us.

- Supporting the Queenstown Cable Car proposition with Doppelmayr New Zealand Ltd (and the final stages of Soho Basin). Growth of visitors and residents is coming whether people like it or not - infrastructure like a cable car can help this place grow well.

- Presenting "New business strategies for smarter growth in 2025" webinar for Tourism Industry Aotearoa. Shared some big ideas and simple frameworks to help operators. The industry is hungry for change

- Announcing a new experience design course with Grow Tourism. This has been in the works for a while and now feels like the perfect time to launch. Experience design is both an art and a science. When done right it drives real results. Thanks Alex.

- Advising a new tourism business (announcement incoming) for launch summer 2025/26 in colab with Maverick Digital.  This is gona be a unique experience built for the modern traveller. Can't wait.

- Delivering multiple events for Host-tech Queenstown with Queenstown Lakes District Council. Panels, keynotes, expos, speaker sessions and digital catalyst programs; all helping Queenstown cement its place as a hub for hospitality and tourism tech.

- WRiting some stuff about it on LinkedIn. Sometimes for clarity. Sometimes for momentum. Always in the spirit of sharing something of value.

Partnerships is the common thread through all of this - whether for public orgs or private biz, digital or in person. Bringing ideas to life better, faster and more fun.

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What to avoid in experience design

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Tourism in NZ was never meant to play by the rules