Experience Design for the modern traveler

Their version of luxury lies in experiences.

The good news is that there are ways for big and small businesses to move away from tourist overload.

Experiences are what tourism businesses are good at.

It's often the reason why new tourism businesses are started.

It actually doesn't need to cost a lot of money to create a memorable experience.

But it does take creativity and thought and really understanding who your guest is.

Not treating them as walking wallets who all want the same buffet dinner.

Here's the opportunity:

• Millennials are entering their peak spending years.

• While boomers are slowing down their travel.

• The extra millenial cash is not only being spent on Temu.

• They're embracing experiences.

• They have a need for shareable experiences.

They will engage your experience and share your business with the world (if you're good enough).

How to get started:

1. Customer Journey Mapping

• Peak and Pits - pick moments

• Start and finish  - ensure these are memorable

• CJM for tourism

2. Create

• Put the experience on your meeting agenda

• Talk to guests (as one)

• 11 star exercise

• Budget (95/5)

3. Take action

• Track improvements

• Measure

• Incentivise your staff

• Example

4. Capture stories

• Find them 

• Tell them (as owners you need to do this too)

• Build brand

• Storybrand

5. Measure satisfaction 

• Track reviews (especially staff mentions)

• Celebrate wins 

• Pick moments 

Whenever you’re ready there are 3 ways I can help you:

1. Learn how to build a better business based around a solid experience.

2. Build a higher value tourism business.

3. Train yourself and your team for high performance.