Tourism

Changemaker

Turning Innovative Tourism Ideas Into Reality

Brad is an award-winning tourism development expert with a track record of turning ambitious ideas into successful businesses. His journey in tourism has taken him all around the world to create innovative new experiences, build successful businesses and advise in public sector roles. With a bias for action, he now focuses a lot of his time as an independent consultant to support progressive tourism ideas and businesses.

  • Flowt Sauna

    Flowt Sauna

    Business Model Development

  • Skyline Mountain Biking

    Project Management

  • Real NZ

    Visitor Experience Design

  • Queenstown Marina

    Destination Development

  • Doppelmayr New Zealand

    Business Development

  • Queenstown Wellness Experience

    Experience Development

  • Dunedin Craft Beer & Food Festival

    Strategic Business Plan

  • Tourism Assessments

    Landscape Capacity Assessment

  • Destination Queenstown

    Future Tourism Trends Research

  • Tourism Bay of Plenty

    Product Development

  • Doppelmayr Urban

    Business Development

  • Lake Wanaka Tourism

    Destination Development Projects

  • Queenstown Lakes District Council

    Tourism technology and innovation development

  • Glen Dene Group

    Strategic Business Planning

  • Christchurch Adventure Park

    Experience Design

  • Real Native

    Feasibility and Experience Design

  • "I worked with Brad during the implementation of mountain biking at Skyline. This was a significant step for the company & Brad was a key driver in bringing about change"

    Derek Morrison - Adventure Media Group

  • "Brad bought deep tourism industry experience & wide networks - he was the perfect man for the job"

    Peter Harris - Queenstown Economic Futures

  • "Brad Rowe was a standout at Tourism Summit Aotearoa."

    Teearn Falconer - Tourism Industry Aotearoa

  • "His personalised follow-up support proved invaluable for businesses at all stages"

    Molly Hope - Lake Wānaka Tourism

Trailblazing Tourism: Tech, Touchpoints & Experience

What happens when bold ideas meet big mountains? In this episode, I sat down with Paddy Kluts to explore the evolution of tourism in Queenstown through the lens of experience, innovation and connection.