From trial run to jewel in the crown. Some started as a napkin sketch, some as a tired asset that needed a second life.
New venture · Lake Wakatipu · 2025
A bold wellness idea on the lake that needed to become a viable, scalable business. We worked through pricing, permissions, the guest journey and launch strategy.
ResultA refined business model and a high-demand experience on its way to becoming a cornerstone of local wellness tourism.
Product development · Queenstown · 2010
A trial department with a big opportunity. I built the product structure and pricing, and shaped the rider experience from arrival to trail, then integrated it with the wider business.
ResultA permanent, world-recognised bike park that put Queenstown on the international circuit and inspired lift-accessed biking across NZ.
Infrastructure · Christchurch
Part of the project from the start. Five-plus years of planning with a Canadian developer, private and government investment, a separate landowner, community stakeholders and contractors. Café, zipline and mountain coaster included.
ResultA park built for locals and visitors that has become an iconic New Zealand destination.
Experience design · Christchurch
The team wanted better guest satisfaction and flow across the park but wasn't sure where to focus. We workshopped new ideas, redesigned the experience and set new service standards.
ResultClear recommendations and design improvements that gave the team direction.
Infrastructure · Cardrona
Cardrona's main lift was reaching the end of a 30-year life, and the resort had a ten-year plan to become a year-round destination. The answer was a chondola: chairs and gondola cabins on one lift.
ResultA ski field turned four-season destination, now running biking, carting, stargazing and sightseeing.
New venture · Hill country
A breathtaking property and no tourism product yet. I designed the guest journey, accommodation model, pricing, forecasting and staffing structure from scratch.
ResultA ready-to-launch, high-value walking product that attracts the right market and protects the land.
Leadership workshop · Queenstown
An outside view for the leadership team. We mapped emotional peaks and gaps across their experiences and aligned touchpoints with the brand promise.
ResultPractical tools to lift the product, deepen guest connection and stand apart in a crowded market.
Business development · New Zealand · Ongoing
Helping a world leader in chairlifts and gondolas grow beyond alpine markets into urban and tourism applications, connecting internal business needs with visionary infrastructure.
ResultA growing pipeline of transformational projects in Aotearoa.
Strategy · Dunedin
Sold out every year, but the team wanted to grow on purpose. We built a one-page plan: five-year vision, purpose, values, regional alignment, a three-year roadmap and a scorecard.
Result“We loved the process that combined an ambitious vision with an actionable plan.” Jason Schroeder, DCBFF