The Business Of Creative Tourism

Usually I'm working with tourism people to unlock some creativity and new results.

This workshop with the Three Lakes Cultural Trust - "The Business of Creativity" - was almost the other way around.

We talked about experience design + business, especially the massive opportunities for creatives to partner with tourism, accommodation and hospo.

The businesses who are looking to add local flavour through art and creativity - who want to offer their guests an experience or a touchpoint they can't get anywhere else in the world.

There's a lot of value for both sides on this equation.